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ESG and Apple Design

I’ve never bought an Apple device for their design. Over the years, the reason to buy were many, but more often than not, a functional need was addressed. It could …

The Hotel Industry Needs to Change. Fast!

So what is a modern day hotel then? A place with unique characteristics of the city that only the ultra-rich can afford or a place that reflects the …

Move Fast. Fix Things

This post is about two lessons that I learnt fairly early in my career. They are part of the title. Two decades ago, a prospective client spoke rather condescendingly at …

Retail is here to stay. Experience Needs Imagination

A social media update announcing the coming retail apocalypse is now a routine occurrence. News articles about this issue are relatively common as well. The impression created is …

Thinking about the Unpolished Dal and FMCG Brand Experience

Many years ago, an engine oil major, a much-loved brand in India worked with us to answer an important question, ”What next?“ Why? Because each new car brand …

Thinking about the Electric Vehicle Customer Journey

The electricity business worldwide is at the centre of changes brought about by new technologies and rapid merging of multiple business verticals. These changes are increasingly apparent in India …

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