App and Digital Stores – Much More to be Done

This note focuses on the current rumble about the App Store on Apple devices. It is like a fight between a trillion-dollar company and a billion-dollar company. Then others have joined the fray as well. Some are quoting indie or artisanal developers others invoking small-medium businesses and so on. It remains a fight between massive companies with different levels of scale. I am not particularly keen on any commercial point of view that these companies have offered. 

Apparently, a full generation of teens and younger kids are going to be alienated and left adrift because of the actions of one company. Further, there are concerns of fundamental freedoms for consumers, developers and well the trope of hurting small businesses. This topic is spreading in the technology and business news cycle because of disagreements on how app stores function. Since this is about young children and teens, you might have also read that there are close to 14 million children on Tiktok in just the US; they should not even be on these platforms! This makes one wonder about numbers for other countries. The global health crisis has meant more digital services are being used to improve learning experiences. There is going to be greater emphasis on digital learning, new services and well algorithms are also in the news for unfairly impacting students. 

What interests me is the data safety, privacy practices and the due diligence practices of companies that offer these services. These issues increasingly form the basis of the choices that customers make when signing up for digital services. 

The early days

In the early days of computing, the viability of software and gaming businesses was undoubtedly a big challenge. The addressable market that was buying these exciting new products was small. Some of it was because of lack of devices and fairly rampant software piracy issues. At that time, Nasscom and some of the biggest companies of the time started a campaign to encourage and coerce users to use genuine software. Copy protection mechanisms became a business opportunity for some companies who made hardware dongles for integration into other software. 

Finding what we wanted

Where did customers go to buy? The options were few. Typically the hardware retail vendor had some software they either bundled or sold separately. If you were a small software vendor, you were possibly limited to offering your software in some computer magazine CDs and so on. There were many software compatibility issues and crashing computers because the software had compatibility issues were faced often. So where was the support? Less said, the better. Further, it wasn’t particularly comfortable for these companies to get their software on these CDs either. 

The browser brought upon the era of software downloads from internet sites. And so, sure enough, there was software to be had with all kinds of features. With that came the risk of malware too as there was barely any due diligence or checking. It was a marketplace of links. The more links you had on your site, the more the traffic it could potentially get. Then emerged virus and malware preventive tools that took the task of blocking out known issues. The browsers also brought about a unique new plugin approach and search plus service bars. Everyone wanted to be on the browser bar of the user; so they offered their tools. These services were also the equivalent of spyware and had things like keyloggers and some other nefarious tools as well. They caused a lot of harm and there was not enough protection either. Typically the person who suffered was blamed for their lack of knowledge. 

In parallel, there was the open-source movement that was taking the tech world by storm. You could theoretically get free or open-source software developed by a community. While this did a world of good, you had to be technically savvy to understand what to use and how to use it. 

Discoverability remains an issue

Discoverability of apps, services and businesses has always been a big issue. I am reminded of a project where we studied e-Agriculture,/mAgri solutions launched in various African countries. The 118 Apps we found addressed 59 problem areas but most had a very low adoption rate, and in fact, most of the intended audience was not even aware of them. So technically web-based aggregators existed but were not particularly useful for a whole range of reasons.

And then the iPhone was launched and soon after Android-based phones reimagined the experience. Nokia and Blackberry were never the same dominant mobile companies. We have happy memories of Nokia devices but also remember that each device had mostly the same set of apps. In ten years of owning a Nokia phone, I purchased one app and that too because there was a specific feature I needed and didn’t want to buy a new phone. It was challenging to obtain, and that’s all I remember of it. In 2007, one of our clients wanted a business app custom developed and to be installed on the leadership team’s Blackberry devices globally. It took the company 20 days to respond and they said that the app couldn’t be installed unless the client purchased 10,000 more devices. 

The App Store changed things a bit. Now, there is a place to go and find apps. There is a place for developers to figure out how to be on the platform. Likewise, it works broadly in similar terms for the Play store as well. 

Managed ecosystems

And for a counter-intuitive reason, I want to talk about WordPress. Some of the history mentioned above is also concurrent with the timeline of this platform. From the earliest days, you could customise it any way you wanted and then make your site. It has a broad base of indie developers who make plugins, themes and in recent times, subscription-based services. All the flexibility means you also have to manage the risks. Users can buy plugins and ideas from a large number of sites. But again the whetting and due diligence of safety features are not quite there. They are just marketplaces. You buy at your own risk and are required to check. In a way, the freedom to install anything and everything has created security issues. Users need to understand the safety issues. It has created an opportunity for companies to offer managed services and now the parent company of WordPress offers Jetpack. You can use a specific set of services and tools to achieve your goals. These tools have been ratified and are offered as secure. This further reduces the complexity that has crept into the writing or site management process. In a sense, the service is locking down the experience to be able to provide more consistency and security. I have a simple rule, go for the managed service because it offers you updates, security scans and backups. 

You are free to install software from any vendor and customise your laptop or desktop. This provides flexibility but it also means the app model model is not successful here. Still from a process standpoint, I prefer to download apps from the respective stores, i.e. Mac or Windows whenever possible. They offer regular updates and technical assurance that safety processes are followed. 

In the enterprise space, you can see similar efforts to extend applications via the partner programmes of every major platform. Corporate technology departments generally seek to lock down devices and even restrict access to specific functionality. It ensures the equipment and related data is safe. 

In the recent rumble, some big company CEOs have referred to the indie developers and small businesses and how it hurts them. It would be interesting to see how big company projects have copied from smaller indie developers and converted them into product features. No credit or money ever is given, and the smaller business has to fend for themselves against these behemoths. Their reasoning is rather weak. Instead, one has to look at track records of customer protection, safety practices, support for communities and businesses. 

Experiences that matter

From a customer standpoint, the store and apps model feels like a reasonably well-run service:

  • Consistent experience and integrated payment
  • Product trial, subscription management 

The developers have guidelines, APIs to follow to and payments are received within this relationship. And there is undoubtedly a charge. Some excluded developers or companies feel aggrieved about it as well. This kind of situation exists now in pretty much every store format. The terms that each company has set follow somewhat similar parameters for each of their developer partners/vendors/businesses. Some take more of percentage and some are grappling with other means of revenue maximisation. It’s the people who are left out of the equation that are grappling with how to create a competitive plan either with the kind of bluster on show at the moment or perhaps policy tweaks. 

I like the Apple app approach for now because the whole experience feels reasonably safe. I like how the app permission process works for customers. One had seen them focus on privacy when it seemed the tech world was going into a different narrative. So if one can afford it, the current out of the box approach is more integrated and locked down. It’s not a bad thing either, because a lot of people are grappling with new digital skills and still need to figure out how to make their digital presence safer. 

What could happen

In iOS 14, I am curious about the impact of their nutrition styled data labels. The privacy information of each app would be available, and developers will have to self report how data is being collected and used to track a customer across companies. This will likely change customer behaviour because for now customers do not know how their data is being used or tracked. An app is also now going to be required to get explicit permission to track a user. This should further change customer behaviour. The impact on ad tech and monetisation plans of developers will certainly make them think of alternative revenue models. Does this perhaps explain the vociferous rush to want an alternative to the App Store on the iOS platform? 

So, would the new changes that come about just be in the name of consumer choice? Or could we be looking at country level app stores managed by the local provider, perhaps a dominant telco or entertainment company? This could well be a direction that one might experience given the mood to secure local data within the country’s borders. The possible experiences and implications for the dominant platforms are worth debating and detailing. 

Further, will there be a choice for the customer to go with default App Store and a specific partner for categories like games, entertainment, education and maybe even smart devices? This is undoubtedly the time to think about these issues. 

All this has further implications for other sectors who are thinking about stores or integrating with stores. So yes, while competition is good, how do we figure out a safe environment for all and still have healthy competition and safe practices?

For a world that is enamoured with data, we need trustees of better safety and digital practices for all. It would be good for the incumbents in each category to think about their track record. The store conversation is also a conversation about the young children, students, families, indie developers, smaller businesses and the social ecosystem. Who can all these stakeholders consider to be a trustee of their well being? Perhaps that’s what the new brand promise needs to be.

Digital Skills for a New World

The emerging health scenario continues to be a concern and is beginning to impact education-related decisions in a big way. Things are not going to be the same for sure! Work from home has also come to mean learning at home. This is a new way ahead. 

From a technology standpoint, the following will become even more important

  • Digital safety and security 
  • Cloud-first service infrastructure that enables people and companies to reconnect with customers in new ways
  • Realtime3D or Interactive 3D will bring about a rapid transformation in how we experience things

Digital Safety and Security

“We’ve seen two years’ worth of digital transformation in two months. From remote teamwork and learning to sales and customer service, to critical cloud infrastructure and security” – Satya Nadella, CEO, Microsoft. Now the need for enhancing our digital safety practices becomes even more critical.  It is true both for us and our families plus companies and their teams. It means putting in place best practices for digital safety. This will mean specialised services and trained professionals in cyber security who guide and support companies.

Cloud First Services

If the office or educational institution is closed or is going to operate in a mixed-mode, then the technology model has to adapt to offer business or learning applications wherever the user may be. If a business professional cannot fly to meet clients or if a student needs to learn skills that were taught in only classroom mode, it is an opportunity to rethink our approach. The cloud helps build a new experience for the business. They can build business applications like product catalogues that can be connected to their customer management systems, maybe drop or ship a music instrument to a student who wants to learn and this is in turn connected via the cloud to the learning management system of the educational institution. You will soon see a rapid change in every aspect of our lives. The cloud will drive this. Artificial intelligence, machine learning, cloud solutions, internet of things are not merely buzzwords but an essential aspect of the new businesses of the future

I am going to write more on these points in greater detail, but this is really about the point we are going to discuss now. 

Realtime, Interactive and 3D

The emerging digital future is not just going to be video conferences and discussions. This is simply the first tentative step where we have taken to a different way of interactions. We are going to experience learning, entertainment, culture, health and work in a fundamentally different way. This world did not emerge overnight but just like everything else the need has gotten accelerated and you will see a lot more work taking place now. Now people are paying more attention to this work and willing it to succeed. 

The popular game, Fortnite, has recently played host to musicians who held concerts or launched a song in the game experience. Recently it was Travis Scott’s song experience, before that it was Marshmello’s concert. The coverage seems to talk about a fairly impressive number of people experiencing the event. The game is planning an event where 350 Million people are expected to participate. Compare that with the biggest stadium in the world! 

At a personal level, the striking aspect of the recent NASA expedition was that I watched it live with a group of professionals in a video call. The live coverage from launch to the astronaut capsule reaching low earth orbit provided an insight on how future launches and missions are going to be available for us to see. There were real-time 3D dashboards but also reasonably stable uplink and downlink of video which was being discussed in our video meeting. I wonder how people experienced this and what the future of space exploration and collaboration is going to be in the future.

Apple has been a consistent advocate of the AR experience, but it is likely to launch a sort of an integrated mixed reality device for the eyes. Perhaps as a precursor to this and continuing their AR-related work, the company introduced a range of iPad Pros that have Lidar capability built into their platform and camera. This will significantly enhance the AR experience at the very least. HoloLens, by Microsoft, on the other hand, is enterprise-focused and has been extensively detailed features and experiences in customer service, training, their linkage in the Dynamics 365 platform, Microsoft Graph and more specifically Teams. In the current situation, Hololens and other mixed reality devices indeed open up new ways of collaborating, learning and new service experiences.

The state of flux in platform standards is now beginning to settle down. The era of design and develop once and deploy more than once is just around the corner. Technology companies are working towards development environments that allow for faster development of AR/VR and Mixed Reality experiences. ‘A real- time engine is the software needed to power these immersive experiences and where lighting, materials, physics, artificial intelligence (AI), user interaction, audio, animation, VFX, cinematics, and more can be added. The result is not a simple image or video, but a 3D world that you can explore and interact with. As you move around, your view of the world changes and you get to see different things— as though you’ve stepped inside a film.’ This description is from Unreal Engine. Unity , AWS Sumerian, Azure Mixed Reality are some of the other platforms to build a new world of experiences.

I have been exploring these engines and some others while trying to map platforms, engines and use cases like volumetric capture, photogrammetry and more. Some of the use cases are in the following  sectors; it  is clear that Realtime 3D is going to make more of an impact 

•      Games, E-entertainment

•      Architecture, Engineering, Construction

•      Automotive and Transportation

•      Broadcast and Live events

•      Films, Animation, Cinematics

•      Training and Simulation

•      Pharma, Retail

Finally, the companies that decided to defer investments in these platforms last year will likely need to accelerate the roll-out of these contactless experiences now.

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Simpler words

This year, I came across two words that I have previously never used or heard in mainstream conversation. You guessed it – Asymptomatic and Comorbidity. Let’s say the usage went ‘viral’!

A day or two after an official, somewhere in the world, talked about comorbidities, it was the theme in office blocks nearby. The deliberations seemed intense but relaxed. Invariably someone would mention that the young were largely unaffected and the ones who lost lives probably because of comorbidities. The implication of being younger and not having the virus probably got many people a bit relaxed about the impact. This scenario possibly played out in other parts of the world as well.

Not much later the other term appeared on my horizon. Asymptomatic got mentioned in the context of people who tested positive. Now both words have specific meanings in a professional/medical context. But for a lot of people, these are new words with virtually no background before. Further, the usage of these words seemed to have gone up almost in a similar pattern. Here is a look

The Google Trends link is here . It is suboptimal messaging that people are searching for the meaning of words. Globally, more straightforward phrases in communication would have been more impactful. A lot of people would understand that the virus has no symptoms initially and that preexisting health conditions of any type increase risks for any patient. Most importantly, people would not need to refer to dictionaries. 

After all, wash your hands is a lot more actionable and easier to understand. 

Photo by Sincerely Media on Unsplash

Customer Experience from an ESG perspective

This moment in time is an opportunity to reiterate the drive towards sustainable brand experiences. ESG, global commitments and most of all, new safety expectations and digital transformation have created a broad canvas for customer experience.

Mark Hillary and I discussed this for his CX Files podcast. You can choose either of the the formats to hear the conversation

Photo by Sandie Clarke on Unsplash

Multilingual Digital Experiences

The stay home at home era has necessitated the need for companies to offer services via digital channels. So websites, voice assistant, chatbots and apps have been put to use.

The question we need to ask is whether these tools are enabled for multilingual experiences? A cursory scan of multiple company sites reveals that there is much work to be done. India has so many languages and to properly service customers with varying degrees of skills, digital tools of companies will need to communicate with them in the language of their preference.

We have implemented multilingual experiences for more international clients than local ones. Indian companies have perhaps prioritised other features, but this is undoubtedly going to change.

Some of the key learnings from our work are

Automated Tools
Companies have either used Google Translate or Microsoft Translator API to created automated experiences. At its simplest, there was a language selector panel that helped visitors read in the language of choice. Some trade shows followed this approach. Some companies also delivered different imagery based on the location of the user. The translation needs to be accurate but instead saw a disclaimer. This will need to change for the better.

Customised Messaging
A few companies wanted to get the language nuance and messaging right. The product offers, imagery and messaging were customised for each region or market of the company. The information was human translated and verified for accuracy. The content management server delivered the site based on the IP.

Expectation Setting
Automated translation does not always mean easy and accurate. There may be glitches. There is a need to set the expectations of the translated experience and then decide what level of automation is needed.

Expanding Canvas
Different language experiences are going to be a necessity as companies begin to implement self-help tools, automated bots and also more digital experiences. Only focusing on a couple of languages will not do.

Full Journey
Human translated content may have budgetary implications but still, needs to be factored into the workflow. If a company want to run digital platforms in a specific language, then the related campaigns, communication and service touchpoints should also be addressed.

Multilingual does not mean one-way language experiences. Companies will need a wholistic enhancement of the workflow also to include the ability to handle consumer responses in their preferred language.

Good conversations transcend language barriers.

Written for Futurescape

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Transcribing your Digital Meeting or Conference

These are the days of abundant digital ‘conferences’. Each conversation can be socialised. Instead of meeting in person and sharing a picture together, one is sharing the conversation. In addition, conference formats are being reimagined.

Work meetings have gone digital. We are all on the same platform. Plus there can be distractions too.

We are getting tempted to attend digital conferences and meetings to learn, interact, collaborate and essentially socialise. Your digital calendar may have more meeting hours than actual hours in a day. So choices seem to get made or perhaps one feels the fatigue too. There are enough articles on that too.

With digital meetings you have the option of transcription. In effect, everything that is said in the meeting is automatically converted into text. Text that you can read, annotate and have notes for. Microsoft Teams provides for an admin option to allow transcription. Once activated, this is available to everyone within the organisation.

Zoom has been quickly adopted for meetings, learning sessions and more. You can record the zoom recording and import it into Descript. If you opted to record separate tracks for each person then you would get a pretty good multi-track transcription. You can follow most of the steps for other services like Skype and more.

Companies using one of Zoom’s Business or Enterprise plans can also add an automatic transcription via Otter for Teams.

I have used both Otter and Descript for other workflows and they have been a handy timesaver. They are reasonably effective but when a person switches to another language eg hindi, there might be glitches and you would need to make those corrections. But overall they are fairly good. You can judge efficacy by trying one of their basic or free products.

If your organisation uses Google Meet, then perhaps you can explore Tactiq.

In conclusion, You can now work on the important document or spend time doing something else, even as your favourite digital meeting tool records the conference you signed up for. And yes you will have the notes from that conference.

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Using Phone Camera for your Laptops

Most laptops have average webcams. Desktops may also not have cams. With more digital meetings, there is a need for better cams. But those are not available due to the current situation. You can, however, use the exceptional cameras on your mobile phone as wifi webcams.

Broadly you would need to do the following-

Download an app on your phone
Install drivers on your laptop
Choose the camera in your meeting app.

There must be more apps too, but these are the ones I experimented with

NDIHxCamera, an iOS app, utilises the NDI standard. This standard, popularised by Newtek, a broadcast solutions company. This app is reasonably simple to use but has been made keeping the broadcast solutions community in mind. To download their app and read more about the tools, please visit this link .

  1. Go to and download NDI®? Tools for Mac or Windows. You will need to give your email etc. It will ask you to download a file. In that file, there are many tools. You just need to install one of them ie NDI Virtual Input.
  2. Download the NDI HX Camera app on your iPhone
  3. Connect your phone to the Mac with its phone cable or make sure both devices are on the same wifi. For better performance, connect with wire
  4. Now open the app on phone and you should see the camera. Plus click on the app ( NDI Virtual Input) and select the iPhone.
  5. In either Zoom, Teams or any other tool, select the NDI video of your phone instead of the laptop camera

Camo is another app that you can try. It has free and a paid option. It follows fairly similar steps as the app I have mentioned earlier but the big difference is the app on the Mac allows for some picture customisation and even choosing the lens of your iPhone. You can get it here

EpocCam is available both for iOS and Android. I experimented with this app on the Microsoft Teams. Kinoni claims that it works with Skype, Zoom and other applications too. It’s simple to use, but please follow the steps mentioned in the setup guide.

Photo by Matthias Oberholzer on Unsplash

3rd August – Post Updated with additional NDI and Camo related information.

Full Featured Learning Experiences for Schools, Not Video Meetings

Should educational institutions be using a video calling and meeting solution or a solution that helps get the task of educating children efficiently? Difficult circumstanced necessitated the adoption of Zoom. It nevertheless opens up a range of security and learning efficacy challenges.

I recently wrote on the safety challenges that Zoom need to address. Large organisations like Apple, Nasa, SpaceX have also told employees to avoid using this particular application. Zoom itself has prioritised working on privacy and safety enhancements over the next 90 days.

Should your organisation wait? The question is, does this or any other video calling solution serve the needs of an educational institution?

Before writing this, I have tried to understand the operationalisation of these video sessions. The implementation seems suboptimal and mostly working to force-fit a classroom experience of teacher interaction into a video calling experience. And the institutions have tried to make the most of the feature set available within this platform. It’s most certainly not enough.

With most organisations, opting for a separate link for each classroom session, it has potential for confusion in the minds of students. Plus what about the video content on the whiteboard and then the chat sessions. Some institutions are sending classroom links on WhatsApp. Not only do these create security issues but also the real problem of students missing out on class.

It is best if educational institutions consider a full-featured product that encapsulates the learning experience and not just depend on video. Many students may not have access to quality connectivity, as well.

Google and Microsoft offer solutions for educational institutions. Perhaps Microsoft Teams should have been tried out in the context of various learning workflows. I am pretty sure it would be a more optimal fit for the students, teachers and institutions. They are even offering it for free. Even that package addresses more workflows than the current approach. You can always upgrade if required.

Thinking aloud, you can configure Microsoft Teams in the following way, but obviously, this is not the only one.

  • Each section of a grade is configured as a team. All the students of this section and the assigned teachers would form a part of this team.
  • For each team, you can create multiple channels, i.e. one for each subject. All the courseware, discussions, quizzes and more for each subject would be available in the assigned channel.
  • The calendar would include all sessions for this call. The application sends a reminder notification or emails to the student and teacher.
  • You can configure multiple tabs for the whiteboards, education portal, even the presentation file to be discussed. The students and teachers will all know where to go. There is no distraction or missing out.
  • The students can upload the assignment files through the channel and no emails again.
  • You can see some Microsoft Teams videos here

Overall the key benefit is that teachers focus on helping students learn. Discussion, learning material and interactions will be available for students and teachers without wading through a sea of links.

I wrote this because I feel strongly about the current digital handling of learning. If you have questions on this or any other tool, please do reach out!

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Should You Zoom?

Zoom gained attention almost overnight because of the extended health-related lockdowns. As everyone had to work from home, companies with investments in Microsoft365 or GSuite perhaps already had communication solutions that could be tapped for running video and audio meetings. Their usage increased as people figured out ways to collaborate and talk.

Zoom gained because it seemed intuitive to use. It offered the it-just-works promise. You could create meetings with external partners, friends, social contacts without needing a per-user license of the solutions mentioned above. Another thing it offered was the ability to have a free 40-minute meeting each time. If you want a more extended session, then there are workarounds, or you pay for one of their plans.

So enterprises who preferred face to face moved to this service. Educational institutions conduct classes over zoom even as they contemplate whether they need longer-term investments. People evidently have liked this service.

Please make an informed decision after evaluating more services on offer. Understand the implications for your business and also keep a close eye on the issues that Zoom needs to resolve at a very rapid pace.

It is a relatively young company that is suddenly seeing global adoption. The technology decisions of this product may have brought about recent successes, but their resources and development practices are now under pressure. We’ve known software bugs in most of the tools and they get fixed within a time frame. Some of the security-related bugs get set sooner than others. It’s always this battle between features, stability and security that companies grapple with. I don’t expect this to be any different here. We’ll get to know about the scale and stabilisation story over some time.

At the time of writing the following issues are being discussed in the public domain. Some concern their privacy-related matters and some are technical bugs.

  • Unnecessary Data being sent to Facebook via the Zoom iOS app – The company recently updated their zoom app to remove code that sent data to Facebook even if the user did not have a Facebook app. This was only updated after the issue was highlighted in public. Customers should consider it a red flag on their privacy and data practices.
  • Stealing of Windows10 Credentials bug and workaround – Security researchers have identified a bug in the Windows Zoom application by which a user’s sign-in information can be stolen. There is a bypass until they fix this issue, but it needs experienced hands who can do it. Is your company in a position to implement these technical workarounds? Moreover, are the smaller companies even tracking these issues. Does it point to the company using unconventional practices that seem to be potentially jeopardising the safety of users or only a bug?
  • macOS Installation bypass – Not so long ago, Apple had to run an emergency upgrade to their OS because of a Zoom app that left some services running on the machine. To their credit, whatever the internal discussions, there was no public spat, but the issue was fixed in a short period. Zoom has again been in the news for some installation bypass of the MacOS protocol. While technically not malware but these are practices of the malware community, and that can seriously jeopardise customer safety. The bug apparently can enable attackers to take over the webcam and microphone and even take access of the computer without the user getting to know. This is deeply concerning.
  • No End to End Encryption of video – Zoom claims that the video transmission of a meeting is encrypted. This means no one can snoop on the contents of the meeting. This apparently is misleading or at least different from the way most people understand it. So you will have to make your judgement call for your business or institution. See this too.
  • Zoom-bombing – In simple words, if people get to know your Zoom meeting id, they can have these uninvited and certainly unwanted guests. These people are known to share filth and use profanities. Once they have entered the only real way to throw them out is to close the meeting. You may think you won’t share the id. Still, there is a real possibility that people may actually try and replicate their number generating algorithm and automating the room entering process via the API. Assuming they do join and do not talk, they could merely be accessing information you don’t want to share or putting people at risk. . There are some safeguards to protect yourself from this.

The rush to put in place a connectivity solution has put one company in the spotlight. However, your evaluation for your stakeholders should cover the issues above in greater detail. But more importantly, you need to think about the safety of your information and your people even as you evaluate this tool and many other tools that you need in this rapid transformation of work and lives. Finally, this is a meeting or a video calling solution, your requirements may require collaboration between people, idea sharing platforms, linking with your knowledge platforms and transitioning your workflows to a new way. This needs a unified approach that brings everyone together without the complexity of multiple products or integration.

Security and Privacy Implications of Zoom

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