Subscriptions – ESG Journey Mapping to Ensure a Great Experience

Subscriptions can be an exciting canvas with multiple facets and new ways to imagine experiences!

Will a subscription encourage people to only buy as per need?

Or will it encourage mindless delivery of products that are not used / opened?

This is why, Customer journeys need to be mapped holistically. 

Subscription journey maps need to include 3 critical things:
– User experience from a customer point of view
– Sustainability centric perspectives
– Business model use cases

How well is the persona and journey mapping done in your company?

I had a very interesting conversation on this with Amandeep Singh Kochar, Business, Director – New Delhi, VMLY&R.

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