I’ve never bought an Apple device for their design. Over
the years, the reason to buy were many, but more often than not, a functional
need was addressed. It could …
This post is about two lessons that I learnt fairly early in my career.
They are part of the title.
Two decades ago, a prospective client spoke rather condescendingly at …
A social media update announcing the coming retail apocalypse is now a routine occurrence. News articles about this issue are relatively common as well. The impression created is …
Many years ago, an engine oil major, a much-loved brand in India worked with us to answer an important question, ”What next?“ Why? Because each new car brand …
The electricity business worldwide is at the centre of changes brought about by new technologies and rapid merging of multiple business verticals. These changes are increasingly apparent in India …
I was 15 when I read Rendezvous with Rama by Arthur C Clarke and discovered space fiction! What a story that was even though some concepts were beyond …
Trust, Transparency and Belief in Brand are priceless. That’s really the challenge for hospital branding! The patient needs to be at the centre of decision …
It was match day and not an ordinary one at that. Bayern Munich was scheduled to play in the final of the 2012/13 UEFA Champions League. This information …