When brands and companies are moving towards more digital platforms, services and even APIs it is time for the brand purpose to reflect this long-term commitment. Leaky data faucets, incorrect settings, and improper sharing practices are not technical problems alone; they should be a brand purpose focus. Monetising and being a data business are all fine, but the company needs to be a trustee of their customer data and safety in this context too.

Burberry and Elle Digital have created a virtual store experience that’s available till April 19. They are exploring the relationship between physical and digital …

Sony Spatial Reality Display I first saw the video in October last year, and it has been a part of emerging technology discussions. You …

In Feb, the Indian Army ordered an augmented reality head-mounted display system (ARHMD) that would improve situation awareness and response with the help of …

It is essential to understand the impact of a development like this and take stock of it from multiple dimensions depending on the stakeholder's perspective.

So the question of consent comes into focus. Should the service provider ask for permission?

AR Contacts Lens is likely to be available for testing later this year and is expected to be tried by people with visual impairment. …

Do video cameras improve safety? The safety experience needs a comprehensive assessment and thinking through. #safetyCX

They can be a bit of a safety risk! The browser is the primary destination for most users. Sign up for a specific service, …

Consent frameworks stand ignored, and that in itself is a significant safety issue. #SafetyCX