Data Breach – 10 customer expectations

The elevator pitch for the new economy is that “data is the new oil”. Data lakes are forming faster than the lakes formed by melting glaciers. As for the latter, I’d rather the glaciers don’t melt!

Database products and analytics tools that power concepts like data lakes are flourishing. They are increasingly getting powerful features that a modern enterprise needs. If you are not playing the data game, you will be left behind, they say! 

In the ‘bad old days’ powered by oil, there were the inevitable oil spills. They spoilt natural habits, and this information was often covered up. The big spills got into the limelight mainly because videos, satellite imagery and other tools made them difficult to stay hidden. The second-order effects also got noticed, and the regulators wrapped some knuckles, even if a bit gently.

The modern equivalent of the oil spill is the data breach. Not a day passes by without some story about a data breach or leakage. It is troubling that the number of records per breach is sometimes in the millions, and we seem to not even blink an eye. Every record contains a name or a number or email at least; sometimes a lot more!

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Physical Spaces and Digital Experiences

  1. Burberry and Elle Digital have created a virtual store experience that’s available till April 19.

They are exploring the relationship between physical and digital experiences to enhance personalised luxury commerce. And certainly introducing the brand to a broader community!

It’s a virtual replica of its flagship Ginza store, and you can browse the 3 floors of the store in your browser.

Use the trackpad or scroll to see if you can zoom in, seamless in a sense. Would have loved more zoom on some but still pretty good!

Navigation and product detail elements help move about the store.

It’s made on the Matterport platform.

2. Google MapsDigital twin of our world being detailed one update at a time?

  • Indoor Navigation with AR cues in some airports, malls and transit stations. Limited city availability for now but will grow
  • Weather layer with air quality information to be available within the map in India, Australia and US to begin with

Industrial Smart Glasses and Spatial Reality Displays

Sony Spatial Reality Display

I first saw the video in October last year, and it has been a part of emerging technology discussions.

You are not wearing any headset or glasses and perhaps will open up a new way of working on 3D or maybe spatial experiences in creative new ways. An example of that is Tate McRae‘s Immersive New 3D Music Video.

Simply moving around—up or down, side to side—makes you feel like you’re interacting with the content right in front of you.

Makes me want to create real-time immersive experiences on Unity with the Sony SDK if it ever becomes available in India. It works with the Unreal Engine as well.

Industrial Smart Glasses

Some scenarios
– Remote assistance enabling ‘See-What-I-See’ (SWIS) video-conferencing capabilities that allow everyone in the call to see what the smart glasses wearer is seeing
– Pick-by-Vision – Hands-free barcode scanning combined with voice commands
– Step by Step guidance for tasks via the heads-up display. Helps in the execution of complex workflows

Interesting pilot in the Airfreight industry

Situational Awareness and Augmented Reality Headsets

In Feb, the Indian Army ordered an augmented reality head-mounted display system (ARHMD) that would improve situation awareness and response with the help of radar and thermal overlays. The selected vendors will develop prototypes for further evaluation. US Army, meanwhile, is investing in the Hololens and cloud-based Integrated Visual Augmentation System.

In addition to security applications, these headsets have a significant role in emergency response situations. It could be in the form of realistic training for trauma-related injuries, respiratory distress and more.

Augmented reality can form the basis of off-site quick medical and rescue response. It may help teams locate power and gas lines, geospatial features, or the people whereabouts that may not be visible from the ground.

Chai time with NFT: A moment in history like no other?

Imagine the greatest speeches of our time. Imagine the things that moved us as people, inspired nations and great sporting moments. Then imagine the artworks in galleries or museums in countries that you could never visit or ever own.

Imagine you made something or said something that no one responded to. Then imagine your favourite creation that you put heart and soul and countless hours creating, took it out to the art gallery or the cinema or the speaking circuit, but nothing happened!

Now add NFT to the mix.

Wait, what? Nonfungible tokens! Why?

Some believe that the decentralised and crypto future will deliver untold wealth to the creative person. Further, they are the great hope of the creative and art world, or at least that is what the proponents would want you to believe! So, if you are an artist, gallery, content creator or anyone else in the creative space, you should be following the NFT debate. However, don’t rush headlong into it, and look at regulatory limitations before transferring your hard-earned money.

An artist sold their NFT work for $ 69 million, and the first tweet of the Twitter platform by it’s CEO was sold for about $ 2.5 million. The first one is a bit difficult for me to comprehend but let’s start with the seemingly easier one. The CEO runs two companies and has a reasonably large following of about 4.5 million followers, and the value of the tweet was roughly half the number of followers he has. I will not extend this simplistic analysis to the artist, but it did get me thinking if I had said anything that might be worth an NFT? Doubtful, and let’s leave it at that.

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