Many years ago, an engine oil major, a much-loved brand in India worked with us to answer an important question, ”What next?“ Why? Because each new car brand was endorsing their own or partner engine oil brands. Also, the experience had changed from one where a customer went explicitly to get the oil they wantedContinue reading “Thinking about the Unpolished Dal and FMCG Brand Experience”
Author Archives: Syamant
Thinking about the Electric Vehicle Customer Journey
The electricity business worldwide is at the centre of changes brought about by new technologies and rapid merging of multiple business verticals. These changes are increasingly apparent in India as well. This transformation which involves substantial enhancements in renewable capacity, the push towards electric vehicles (EV), electrical charging stations, storage, new software-driven experiences and above allContinue reading “Thinking about the Electric Vehicle Customer Journey”
Science, Creativity and Imagination
I was 15 when I read Rendezvous with Rama by Arthur C Clarke and discovered space fiction! What a story that was even though some concepts were beyond me. Recently, I was reminded of the key aspects of the book when I read about the interstellar object that passed through our solar system. At thatContinue reading “Science, Creativity and Imagination”
Observations on Healthcare Marketing in India
Trust, Transparency and Belief in Brand are priceless. That’s really the challenge for hospital branding! The patient needs to be at the centre of decision making.
The Essence of Your Brand’s Digital Ambition
What value can a brand add to a consumer’s life. It seems like a simple thing. Of getting the basics right. Even if the ‘ basics ‘ keep changing with time and technology.
Cities, Sports Leagues and their Brand Experiences
It was match day and not an ordinary one at that. Bayern Munich was scheduled to play in the final of the 2012/13 UEFA Champions League. This information was part of the briefing by the pilot of a Lufthansa flight that I was in. What stuck me was the use of ‘my team’ in theContinue reading “Cities, Sports Leagues and their Brand Experiences”
Cardboard People, Photoshopped Beauty and Real Brands
This is supposed to be the age of transparency, empathy and connectedness. Can we please agree on what the real brand is? Advertising is photo enhanced. Situations are all about perfect locations, beautiful happy moments or scary ones depending on product category. Advertising success invariably is shown as looking down upon someone else. Deviousness insteadContinue reading “Cardboard People, Photoshopped Beauty and Real Brands”
Lighting Up My Life
Concepts like Hue, Nest, Homekit are in the minds of the customers. There is a lot more to do when lighting up someone’s place. The opportunity to make a difference starts now.
Brand Interfaces of the Future
The idea of a front-end design of the future is a very compelling. Currently, most would focus on responsive websites but if you look at the idea of front-end of the future, it is not quite a website but much more. There are 5 points to consider.
Instinctive Responses in a 2 Second World Need a Sense of Reality.
Success can be misinterpreted. One can believe that the method that helped reach a goal once will also provide similar results the next time. We seek to drive that as a best practice or create rules. Somewhere in this need to scale success we lose the ability to listen and collaborate.