Category: Customer Experience
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Retail is here to stay. Experience Needs Imagination
A social media update announcing the coming retail apocalypse is now a routine occurrence. News articles about this issue are relatively common as well. The impression created is that new players hungrier for success are stomping all over brick and mortar. At the same, these new companies are not just online but are also opening […]
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Thinking about the Unpolished Dal and FMCG Brand Experience
Many years ago, an engine oil major, a much-loved brand in India worked with us to answer an important question, ”What next?“ Why? Because each new car brand was endorsing their own or partner engine oil brands. Also, the experience had changed from one where a customer went explicitly to get the oil they wanted […]
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Thinking about the Electric Vehicle Customer Journey
The electricity business worldwide is at the centre of changes brought about by new technologies and rapid merging of multiple business verticals. These changes are increasingly apparent in India as well. This transformation which involves substantial enhancements in renewable capacity, the push towards electric vehicles (EV), electrical charging stations, storage, new software-driven experiences and above all […]
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Observations on Healthcare Marketing in India
Trust, Transparency and Belief in Brand are priceless. That’s really the challenge for hospital branding! The patient needs to be at the centre of decision making.
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The Essence of Your Brand’s Digital Ambition
What value can a brand add to a consumer’s life. It seems like a simple thing. Of getting the basics right. Even if the ‘ basics ‘ keep changing with time and technology.
Syamant Sandhir 