When brands and companies are moving towards more digital platforms, services and even APIs it is time for the brand purpose to reflect this long-term commitment. Leaky data faucets, incorrect settings, and improper sharing practices are not technical problems alone; they should be a brand purpose focus. Monetising and being a data business are all fine, but the company needs to be a trustee of their customer data and safety in this context too.

It is essential to understand the impact of a development like this and take stock of it from multiple dimensions depending on the stakeholder's perspective.

Subscriptions can be an exciting canvas with multiple facets and new ways to imagine experiences!

This note focuses on the current rumble about the App Store on Apple devices. It is like a fight between a trillion-dollar company and …

This moment in time is an opportunity to reiterate the drive towards sustainable brand experiences. ESG, global commitments and most of all, new safety …

I’ve never bought an Apple device for their design. Over the years, the reason to buy were many, but more often than not, a …