Category: Learning Experience
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Cardboard People, Photoshopped Beauty and Real Brands
This is supposed to be the age of transparency, empathy and connectedness. Can we please agree on what the real brand is? Advertising is photo enhanced. Situations are all about perfect locations, beautiful happy moments or scary ones depending on product category. Advertising success invariably is shown as looking down upon someone else. Deviousness instead…
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Instinctive Responses in a 2 Second World Need a Sense of Reality.
Success can be misinterpreted. One can believe that the method that helped reach a goal once will also provide similar results the next time. We seek to drive that as a best practice or create rules. Somewhere in this need to scale success we lose the ability to listen and collaborate.
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The Frontier of Human-Technology Experiences for an Organisation
The customer experience must be at the heart of an organisation’s decision making. Clarity, Capability and Creativity is essential to develop human-technology experiences.
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Optimism, Entrepreneurship and Wind of Change!
What is “Entrepreneurship”? It is not about finding funds from venture capitalists in an easy market. It is not about making money with the help of policy interventions by government. It is about creating opportunities where seemingly none exists, it is about taking risks with a big heart, it is often about proving naysayers wrong.…
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Road and Traffic Safety Initiatives by Indian Automotive Companies
Every 3 minutes an Indian dies in a road accident. Do automotive companies address Road and Traffic Safety as part of CSR initiatives?
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Automotive Companies – The Advertising and CSR Difference
Automotive companies talk about safety built in their vehicles, but do they promote safe driving habits among consumers?