1. Burberry and Elle Digital have created a virtual store experience that’s available till April 19.

They are exploring the relationship between physical and digital experiences to enhance personalised luxury commerce. And certainly introducing the brand to a broader community!

It’s a virtual replica of its flagship Ginza store, and you can browse the 3 floors of the store in your browser.

Use the trackpad or scroll to see if you can zoom in, seamless in a sense. Would have loved more zoom on some but still pretty good!

Navigation and product detail elements help move about the store.

It’s made on the Matterport platform.

2. Google Maps – Digital twin of our world being detailed one update at a time?

• Indoor Navigation with AR cues in some airports, malls and transit stations. Limited city availability for now but will grow
• Weather layer with air quality information to be available within the map in India, Australia and US to begin with

Sony Spatial Reality Display

I first saw the video in October last year, and it has been a part of emerging technology discussions.

You are not wearing any headset or glasses and perhaps will open up a new way of working on 3D or maybe spatial experiences in creative new ways. An example of that is Tate McRae‘s Immersive New 3D Music Video.

Simply moving around—up or down, side to side—makes you feel like you’re interacting with the content right in front of you.

Makes me want to create real-time immersive experiences on Unity with the Sony SDK if it ever becomes available in India. It works with the Unreal Engine as well.

Industrial Smart Glasses

Some scenarios
– Remote assistance enabling ‘See-What-I-See’ (SWIS) video-conferencing capabilities that allow everyone in the call to see what the smart glasses wearer is seeing
– Pick-by-Vision – Hands-free barcode scanning combined with voice commands
– Step by Step guidance for tasks via the heads-up display. Helps in the execution of complex workflows

Interesting pilot in the Airfreight industry

In Feb, the Indian Army ordered an augmented reality head-mounted display system (ARHMD) that would improve situation awareness and response with the help of radar and thermal overlays. The selected vendors will develop prototypes for further evaluation. US Army, meanwhile, is investing in the Hololens and cloud-based Integrated Visual Augmentation System.

In addition to security applications, these headsets have a significant role in emergency response situations. It could be in the form of realistic training for trauma-related injuries, respiratory distress and more.

Augmented reality can form the basis of off-site quick medical and rescue response. It may help teams locate power and gas lines, geospatial features, or the people whereabouts that may not be visible from the ground.

1. AR Contacts Lens is likely to be available for testing later this year and is expected to be tried by people with visual impairment. Mojo Vision has created a prototype that contains an image sensor, display, motion sensors and even wireless radios.
2. You can see through Perseverance rover Mars Rover’s eyes and even take selfies with it. It’s a collaboration between NASA and National Geographic.
3. Remote laundry guidance solutions by Electrolux: The technician and customer can share the same view, not their device. Apparently, this contactless experience has significant advantages over a standard video call.
4. Packaging QR code starts the AR experience: – You simply scan the code on your Amazon package and potentially make some exciting experiences.
5. The idea of trying the Nike Diors on AR is intriguing! 200 beauty brands have uploaded thousands of SKUs on the platform. Plus Ikea turns decluttering into a game with an escape room.
6. AR can create exciting new opportunities for expression. Imagine a painting or sculpture in your own home is one way. Another is to make AR installations in other public spaces and more! According to artist Cao Fei, AR art is portable and shareable.