- Burberry and Elle Digital have created a virtual store experience that’s available till April 19.
They are exploring the relationship between physical and digital experiences to enhance personalised luxury commerce. And certainly introducing the brand to a broader community!
It’s a virtual replica of its flagship Ginza store, and you can browse the 3 floors of the store in your browser.
Use the trackpad or scroll to see if you can zoom in, seamless in a sense. Would have loved more zoom on some but still pretty good!
Navigation and product detail elements help move about the store.
It’s made on the Matterport platform.
2. Google Maps – Digital twin of our world being detailed one update at a time?
- Indoor Navigation with AR cues in some airports, malls and transit stations. Limited city availability for now but will grow
- Weather layer with air quality information to be available within the map in India, Australia and US to begin with