It was match day and not an ordinary one at that. Bayern Munich was scheduled to play in the final of the 2012/13 UEFA Champions League. This information was part of the briefing by the pilot of a Lufthansa flight that I was in. What stuck me was the use of ‘my team’ in the […]
This is supposed to be the age of transparency, empathy and connectedness. Can we please agree on what the real brand is? Advertising is photo enhanced. Situations are all about perfect locations, beautiful happy moments or scary ones depending on product category. Advertising success invariably is shown as looking down upon someone else. Deviousness instead […]
Concepts like Hue, Nest, Homekit are in the minds of the customers. There is a lot more to do when lighting up someoneâ€™s place. The opportunity to make a difference starts now.
The idea of a front-end design of the future is a very compelling. Currently, most would focus on responsive websites but if you look at the idea of front-end of the future, it is not quite a website but much more. There are 5 points to consider.
Jewellery and what motivates a woman to buy. The jewellery shopper is definitely more discerningâ€”sheâ€™s looking for new, fresh designs and not just brandÂ names.
What role does the fashion show to a select few mean when the taste makers and influencers are elsewhere on a social platform?
How can customer experience help achieve business goals in a truly global marketplace?
Automotive companies talk about safety built in their vehicles, but do they promote safe driving habits among consumers?
While telecom brands focus on getting new customers irrespective of their service quality, they need to focus on Service and Listening to Customers.
Branded chemist stores are opening up across the country. The customer experience needs a lot of work though.
Brand experts discussing experience, social responsibility, trust and much more in managing a brand crisis.