Move Fast. Fix Things

This post is about two lessons that I learnt fairly early in my career. They are part of the title. Two decades ago, a prospective client spoke rather condescendingly at my suggestion to evaluate digital tools in some processes that we were discussing at the time. The research, he said, hadn’t identified the areas we […]

Thinking about the Electric Vehicle Customer Journey

The electricity business worldwide is at the centre of changes brought about by new technologies and rapid merging of multiple business verticals. These changes are increasingly apparent in India as well. This transformation which involves substantial enhancements in renewable capacity, the push towards electric vehicles (EV), electrical charging stations, storage, new software-driven experiences and above all […]

Cities, Sports Leagues and their Brand Experiences

It was match day and not an ordinary one at that. Bayern Munich was scheduled to play in the final of the 2012/13 UEFA Champions League. This information was part of the briefing by the pilot of a Lufthansa flight that I was in. What stuck me was the use of ‘my team’ in the […]

Cardboard People, Photoshopped Beauty and Real Brands

This is supposed to be the age of transparency, empathy and connectedness. Can we please agree on what the real brand is? Advertising is photo enhanced. Situations are all about perfect locations, beautiful happy moments or scary ones depending on product category. Advertising success invariably is shown as looking down upon someone else. Deviousness instead […]

Instinctive Responses in a 2 Second World Need a Sense of Reality.

Success can be misinterpreted. One can believe that the method that helped reach a goal once will also provide similar results the next time. We seek to drive that as a best practice or create rules. Somewhere in this need to scale success we lose the ability to listen and collaborate.