This post is about two lessons that I learnt fairly early in my career. They are part of the title. Two decades ago, a prospective client spoke rather condescendingly at my suggestion to evaluate digital tools in some processes that we were discussing at the time. The research, he said, hadn’t identified the areas we […]
The electricity business worldwide is at the centre of changes brought about by new technologies and rapid merging of multiple business verticals. These changes are increasingly apparent in India as well. This transformation which involves substantial enhancements in renewable capacity, the push towards electric vehicles (EV), electrical charging stations, storage, new software-driven experiences and above all […]
Trust, Transparency and Belief in Brand are priceless. Thatâ€™s really the challenge for hospital branding! The patient needs to be at the centre of decision making.
What value can a brand add to a consumerâ€™s life. It seems like a simple thing. Of getting the basics right. Even if the â€˜ basics â€˜ keep changing with time and technology.
It was match day and not an ordinary one at that. Bayern Munich was scheduled to play in the final of the 2012/13 UEFA Champions League. This information was part of the briefing by the pilot of a Lufthansa flight that I was in. What stuck me was the use of ‘my team’ in the […]
This is supposed to be the age of transparency, empathy and connectedness. Can we please agree on what the real brand is? Advertising is photo enhanced. Situations are all about perfect locations, beautiful happy moments or scary ones depending on product category. Advertising success invariably is shown as looking down upon someone else. Deviousness instead […]
Concepts like Hue, Nest, Homekit are in the minds of the customers. There is a lot more to do when lighting up someoneâ€™s place. The opportunity to make a difference starts now.
The idea of a front-end design of the future is a very compelling. Currently, most would focus on responsive websites but if you look at the idea of front-end of the future, it is not quite a website but much more. There are 5 points to consider.
Success can be misinterpreted. One can believe that the method that helped reach a goal once will also provide similar results the next time. We seek to drive that as a best practice or create rules. Somewhere in this need to scale success we lose the ability to listen and collaborate.
Isn’t there a negative customer experience for these customers? Maybe there are business reasons why this model has been adopted but It does seem disrespectful to customers as well. One might argue the customer is welcome to buy another company’s product and most likely they will.