Data Breach – 10 customer expectations

When brands and companies are moving towards more digital platforms, services and even APIs it is time for the brand purpose to reflect this long-term commitment. Leaky data faucets, incorrect settings, and improper sharing practices are not technical problems alone; they should be a brand purpose focus.

Monetising and being a data business are all fine, but the company needs to be a trustee of their customer data and safety in this context too.