Tag: ESG + Sustainability
Customer Experience from an ESG perspective
This moment in time is an opportunity to reiterate the drive towards sustainable brand experiences. ESG, global commitments and most of all, new safety expectations and digital transformation have created a broad canvas for customer experience. Mark Hillary and I discussed this for his CX Files podcast. You can choose either of the the formats…
ESG and Apple Design
I’ve never bought an Apple device for their design. Over the years, the reason to buy were many, but more often than not, a functional need was addressed. It could have been the stability of the operating system, longer lasting devices or excellent service, devices that allowed for backup and more. In those decisions, I…
A Farmer’s Information and Technology Experience
Is there potential for technology to play a role in assisting farmers? Certainly is! Is it easy for farmer’s to get information about various tools, services and apps? What is the adoption rate and are there any challenges?
Road and Traffic Safety Initiatives by Indian Automotive Companies
Every 3 minutes an Indian dies in a road accident. Do automotive companies address Road and Traffic Safety as part of CSR initiatives?
Automotive Companies – The Advertising and CSR Difference
Automotive companies talk about safety built in their vehicles, but do they promote safe driving habits among consumers?