Multilingual Digital Experiences

The stay home at home era has necessitated the need for companies to offer services via digital channels. So websites, voice assistant, chatbots and apps have been put to use.

The question we need to ask is whether these tools are enabled for multilingual experiences? A cursory scan of multiple company sites reveals that there is much work to be done. India has so many languages and to properly service customers with varying degrees of skills, digital tools of companies will need to communicate with them in the language of their preference.

We have implemented multilingual experiences for more international clients than local ones. Indian companies have perhaps prioritised other features, but this is undoubtedly going to change.

Some of the key learnings from our work are

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Transcribing your Digital Meeting or Conference

These are the days of abundant digital ‘conferences’. Each conversation can be socialised. Instead of meeting in person and sharing a picture together, one is sharing the conversation. In addition, conference formats are being reimagined.

Work meetings have gone digital. We are all on the same platform. Plus there can be distractions too.

We are getting tempted to attend digital conferences and meetings to learn, interact, collaborate and essentially socialise. Your digital calendar may have more meeting hours than actual hours in a day. So choices seem to get made or perhaps one feels the fatigue too. There are enough articles on that too.

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Full Featured Learning Experiences for Schools, Not Video Meetings

Should educational institutions be using a video calling and meeting solution or a solution that helps get the task of educating children efficiently? Difficult circumstanced necessitated the adoption of Zoom. It nevertheless opens up a range of security and learning efficacy challenges.

I recently wrote on the safety challenges that Zoom need to address. Large organisations like Apple, Nasa, SpaceX have also told employees to avoid using this particular application. Zoom itself has prioritised working on privacy and safety enhancements over the next 90 days.

Should your organisation wait? The question is, does this or any other video calling solution serve the needs of an educational institution?

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Should You Zoom?

Zoom gained attention almost overnight because of the extended health-related lockdowns. As everyone had to work from home, companies with investments in Microsoft365 or GSuite perhaps already had communication solutions that could be tapped for running video and audio meetings. Their usage increased as people figured out ways to collaborate and talk.

Zoom gained because it seemed intuitive to use. It offered the it-just-works promise. You could create meetings with external partners, friends, social contacts without needing a per-user license of the solutions mentioned above. Another thing it offered was the ability to have a free 40-minute meeting each time. If you want a more extended session, then there are workarounds, or you pay for one of their plans.

So enterprises who preferred face to face moved to this service. Educational institutions conduct classes over zoom even as they contemplate whether they need longer-term investments. People evidently have liked this service.

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Sound Choices

Neat open-plan offices, Flexi seating, cool-sounding meeting rooms and cubicles have given way to home chairs, dining tables and all the innovative ways people are trying to make workspaces in their own homes.

Impromptu spaces mean impromptu sounds. The sound of the children playing, cooking sounds and more. Sounds that distract but still essential to keep track off. You know them too.

Reduce sound distractions while working
Noise-cancelling headsets were once sold for enhancing the beauty of melody by removing distracting ambient noise. The use case for noise cancellation today is to strengthen the focus of work in offices or homes by reducing ambient sound. So maybe Microsoft was onto something when they launched their productivity-focused headphones in some markets. Most reviewers were quite unsure who the user might be. Similarly, the Transparency mode within AirPods Pro allows you to manage ambient sounds around you.

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