Trust, Transparency and Belief in Brand are priceless. Thatâ€™s really the challenge for hospital branding! The patient needs to be at the centre of decision making.
Branded chemist stores are opening up across the country. The customer experience needs a lot of work though.
Healthcare brands need to focus on the customer experience. They need to ensure the implementation covers standards, facility design, people, partners, technology and ongoing programmes.
Most successful franchising businesses will tell you that agreements and compliance aside, the key to franchising is to find partners that agree with your brand philosophy and your style of working