Observations on Healthcare Marketing in India
Trust, Transparency and Belief in Brand are priceless. Thatâ€™s really the challenge for hospital branding! The patient needs to be at the centre of decision making.
Improved Care for Senior Citizens – The Sensor Experience
By 2018, India will have more than 200 million people above the age of 65. Organisations have a huge potential to create a support system that sends critical alerts & notifications to family members in case of an episode.
Branded Chemists in India
Branded chemist stores are opening up across the country. The customer experience needs a lot of work though.
Hospital Branding. What works?
Healthcare brands need to focus on the customer experience. They need to ensure the implementation covers standards, facility design, people, partners, technology and ongoing programmes.
Franchising a Health Network
Most successful franchising businesses will tell you that agreements and compliance aside, the key to franchising is to find partners that agree with your brand philosophy and your style of working