Zoom gained attention almost overnight because of the extended health-related lockdowns. As everyone had to work from home, companies with investments in Microsoft365 or GSuite perhaps already had communication solutions that could be tapped for running video and audio meetings. Their usage increased as people figured out ways to collaborate and talk.
Zoom gained because it seemed intuitive to use. It offered the it-just-works promise. You could create meetings with external partners, friends, social contacts without needing a per-user license of the solutions mentioned above. Another thing it offered was the ability to have a free 40-minute meeting each time. If you want a more extended session, then there are workarounds, or you pay for one of their plans.
So enterprises who preferred face to face moved to this service. Educational institutions conduct classes over zoom even as they contemplate whether they need longer-term investments. People evidently have liked this service.Continue reading